Privacy policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://afato-surfwear.com (the “Website”).
1. PERSONAL INFORMATION WE COLLECT
a) Device Information
When you visit our website, we automatically collect certain information about your device, including:
- Web browser, IP address, time zone
- Cookies installed on your device
- Pages or products viewed
- Referrer URL or search terms
- Interactions with the website
Cookies, log files, web beacons, tags, and pixels (e.g., Meta Pixel, Google Analytics)
We refer to this data as “Device Information”.
b) Order Information
When you make or attempt to make a purchase, we collect:
- Name
- Billing and shipping address
- Payment details (e.g. credit card info)
- Email address and phone number
“Personal Information” in this policy refers to both Device and Order Information.
2. HOW WE USE YOUR PERSONAL INFORMATION
We use your data to:
- Fulfill and ship your order
- Communicate with you
- Screen orders for potential fraud
- Provide personalized content and advertising (if you consent)
- Art. 6(1)(b) – performance of a contract
- Art. 6(1)(f) – legitimate interests (e.g. website security, analytics)
- Art. 6(1)(a) – your consent (e.g. for marketing cookies)
3. SHARING YOUR PERSONAL INFORMATION
We share your information with third parties only when necessary:
- Shopify (eCommerce platform; data hosted in the EU)
- Payment providers: Shopify Payments, PayPal
- Marketing & analytics tools (only after consent via cookie banner):
- Google Analytics
- Meta Pixel
- Klaviyo (newsletter, banners, tracking)
These services are only activated with your prior consent via our cookie banner using Avada Cookie Consent. No non-essential cookies are loaded without your approval.
4. INSTAGRAM GIVEAWAYS & PROMOTIONS
When participating in an Instagram giveaway, we may collect:
- Instagram username
- If selected as a winner: name, email, shipping address
Legal basis: Art. 6(1)(b) GDPR
Retention: only as long as needed – deleted afterward
Not affiliated with Instagram. Minimum age: 18 years.
5. TARGETED ADVERTISING
With your consent, we may use your data to show personalized ads via:
- Google Ads → Google Ad Settings
- Facebook/Meta → Meta Ad Preferences
6. DO NOT TRACK
Our website does not respond to “Do Not Track” browser signals.
You can control your preferences via our cookie banner instead.
7. YOUR RIGHTS (EU/DSGVO)
If you reside in the EU or United Kingdom, you have the right to:
- Access your personal data
- Request correction, restriction or deletion
- Request data portability
- Withdraw any consent given
Note: Your data may be processed in third countries such as the USA or Indonesia (Bali). Shopify hosts data in the EU, but certain tools (e.g. Meta, Google, Klaviyo) may involve transfers to third countries under appropriate safeguards.
8. DATA RETENTION
We retain your personal information only:
- As long as necessary to fulfill contracts or comply with legal obligations
- Until you request deletion or object to processing
9. COOKIE CONSENT (AVADA CONSENT TOOL)
We use the "Avada Cookie Consent" Tool.
When you visit our site, a banner allows you to choose:
- Essential cookies (always active)
- Analytics cookies (e.g. Google Analytics)
- Marketing cookies (e.g. Meta, Klaviyo)
- Functional cookies (e.g. language settings)
You can withdraw your consent anytime via the [cookie settings link] in our footer.
10. CHANGES TO THIS POLICY
We may update this Privacy Policy occasionally to reflect legal or technical changes.
The current version is always available on this page.
11. CONTACT
AFATO Surfwear
Diandra Stelljes & Fabian Tappert Textil GbR
Eutiner Straße 30
27751 Delmenhorst – Germany
hello@afato-surfwear.com